All forms of coffee, both whole bean and ground coffee, have been roasted. The roasting process caramelizes the sugars in coffee beans and forms essential oils. These sugars and essential oils give coffee its varying flavor and aroma profiles.
After roasting, four external factors break down and degrade the original flavor coffee drinkers love. The key to rich, full-flavored coffee is limiting the effects of these external forces through proper storage. The Friis Freshness vents away trapped carbon dioxide gas created during the roasting process and the Friis Coffee Savor blocks out moisture, light, and air to seal in flavor.
Extensive market research revealed most coffee drinkers struggle to keep their coffee beans and grounds fresh, said Keith Emmel, Inventor of the Coffee Savor and Director of Business Development of Friis, Inc. While many people enjoy high-end or flavored coffees, they often end up discarding expensive beans or grounds because current storage options cause their coffee to go stale too quickly. Coffee consumers now have a solution that preserves flavor, freshness and will save them money?the Friis Coffee Savor, the worlds most effective coffee storage container.
Article Source: http://www.articlealley.com/worlds-first-coffee-storage-canister-with-freshness-valve-introduced-by-friis-2129298.html